Beautiful Packaging? I’ll buy it!
Maybe its just the designer in me, but I’ve recently realized that I have a tendency to purchase things that I will never use or eat just because I am intrigued with the packaging. Let’s browse a list of those things that are still sitting around unused that I “just had to have!”
Really, celery hearts?!? Ok, I didn’t buy those, but that mixed bean salad – wow lookin’ pretty good!
Ok, I admit, this stuff is quite good if you are into granola, but the price point – OUCH! Let’s just say you are paying for all those lovely die-cuts — but kudos to the designer who managed to push that into the budget!
Being a cider fan, I thought I would branch out from the standard apple or pear flavors. Strawberry & Lime, sounds refreshing on a hot day, right? Well tastes more like kool-aid for adults – even for a sugar fan like myself, it was a struggle to drink the whole thing, but will that keep me from being tempted to buy it again? No, because its just so pretty!
In the end, its obvious that design has an overwhelming affect on our emotions which has a direct correlation to our wallets. As designers, we aren’t just designing packaging or a logo or a website, we are responsible for developing personal experiences, taking consumers on a journey and cultivating emotions. Its much more than colors or pictures, there’s a moral code of ethics behind design that we are socially responsible for developing and nurturing.