It’s a new year, full of new and exciting adventures. That is, if you want it to be. It’s all about taking control of your destiny. Recently I ran into a product video that spoke more to me as a person, than it did as a product. Wait, what? Yes, that’s right a product video that captivates an audience by fully investing in a message and then subtly weaves in the product. At the end you aren’t smacked upside the head with a product, rather you are left inspired. What a brilliant brand message and brilliant product video!